It seems to me that all that advertising is self-defeating. With so much advertising already out there, the effectiveness of each piece of advertising must surely be diluted.

(Reply to this) (Thread)

Not really... advertising studies show that a person needs to see a message at least three times to remember it, so multiple ads even in succession are more successful than one. That's why you see three different Bell billboards one right after another along the QEW. I like to watch them on my way to work. It's fascinating, the crazy world of advertising.

(Reply to this) (Parent) (Thread)

Yeah, but surely there must be a saturation point? I mean, it seems reasonable to suppose it takes more ads today to have the same effect as it would've 20 years ago, simply because people today have been exposed to so many ads

(Reply to this) (Parent) (Thread)

Ha! Good on him! :D

(Reply to this) (Thread)